At the beginning of the twentieth century, the world longed for a new design style that would embody contemporary culture. Efforts to create a design language suited to the needs and tastes of the modern world took shape during the first decades of the new century. This became visible in Paris with the Exposition International des Arts Décoratifs et Industriels Modernes in 1925.
The Art Deco period included a multitude of decorative influences, including updating historical styles, introducing exotic elements and adapting avant-garde art movements such as the geometric abstraction of Cubism.
Art Deco is not one style or movement, but a design idiom that reflects a decorative approach to designing attractive consumer goods during the interwar period. Encompassing every discipline within the applied arts, Art Deco manifested itself to some extent all over the world, perhaps the first design idiom ever to do so. The fundamental appeal of Art Deco lay in its decorative qualities, which consumers found attractive and glamorous. From skyscrapers, locomotives, automobiles and ocean liners to fashion, advertising and everyday home furnishings and appliances, the Art Deco style captured the imagination of designers and consumers alike.
Developing between the two World Wars, taking unique stylistic expressions in different places around the world, Art Deco symbolized modernity, sophistication, glamour and the optimism of technological progress. The taste for Art Deco came to an end with World War II, but interest resurfaced in the 1960s and the fascination is still strong today. With an introduction by expert Jared Goss and packed with fascinating images, Art Deco Style expresses the multifaceted allure of this global design phenomenon and its enduring appeal.
Title: Art Deco Style
Author: Jared Goss
Size: 2476 x 332 x 35 cm
Size: 288 pages
Weight: 2.3 kg