In the year 2013, renowned photographer Jimmy Nelson bestowed us with an unforgettable gift: a first look at his journey with "Before They Pass Away. Throughout his life's journey, Jimmy has thrown himself on a quest through the lens of the world's indigenous communities in search of a deeper connection to his inner self. In 2020, Jimmy and his team shed new light on "Before They Pass Away. Enriched with new, never-before-revealed images and penetrating texts, the book was introduced to a new dimension. Technological advances transformed the work into a digital travel experience. Thanks to the free Jimmy Nelson App, each photograph can be scanned, revealing unique video content behind each image. This personal and artistic documentation serves not only as an artistic expression, but also as a means of fanning the flames and pride within indigenous peoples, and encouraging future generations to cherish and celebrate their cultural heritage.
“When you look at people - whoever and wherever they are in the world - the truth is often very different from what the eye sees. Now more than ever before with the global pandemic, our eyes will need to open wider and brighter to observe others who may not have received the respect they deserve in the past. With this humble perspective, perhaps we can now find answers about how to reconnect with ourselves, each other and the natural world.” – Jimmy Nelson
A torch in the dark: The Jimmy Nelson Foundation
With the vital mission of protecting the world's last indigenous cultures and sharing their invaluable wisdom, the Jimmy Nelson Foundation was born. In an era when cultures are changing in an instant and global cultural diversity is under pressure, the time to act is now. The Jimmy Nelson Foundation, or JNF for short, works passionately to preserve and transfer traditional heritage and the knowledge of indigenous communities. They accomplish this by investing in local projects based on reciprocity and with a forward-looking view of the present and future of emerging generations.
The key to unknown worlds: The Jimmy Nelson App
The free Jimmy Nelson App allows you to use your smartphone to explore each image in the book. By scanning a photo, you unlock a hidden world behind the image. With Jimmy himself as your guide, and enriched with mesmerizing video footage, the app takes you on a journey through breathtaking scenes that reveal the beauty of everyday life around the world. Are you ready to immerse yourself in a digital travel adventure full of enchantment and discovery?
'Before They Pass Away' is no ordinary book, but a magical portal to unknown worlds, a key to the richness of our human heritage and a testimony to the reciprocal bond between man and culture. Will you join us on this unforgettable journey?
Specifications
Title: Before they pass away
Author: Jimmy Nelson
Publisher: Jimmy Nelson Publishing
Size: 382x302x46 mm
Size: 488 pages
Weight: 5450 grams
Language: English
Material: Hardcover
ISBN: 9789083083209
