Since 1921, Braun has shaped the way we live with timeless designs that are simple, useful, beautiful and designed to last. Unlike many brands before Braun, and many others that followed, Braun created a design culture - supported by a set of functional and aesthetic principles - that had a global impact.
In 3 chapters and with more than 500 images, this handsome design book presents the company's defining moments, core identities and key figures in map form, together the most comprehensive history of Braun ever published.
The coffee table book features brand new photography of Braun's most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents and correspondence. The in-depth narrative texts weave Braun's story with Germany's cultural and political history, providing new context and insight into one of the world's most famous product design brands.
With profiles of key members of the creative and leadership teams that strengthen Braun's design legacy and the importance of the people behind the process, Braun: Designed to Keep addresses the brand's core values -- such as simplicity, usability and longevity -- that have changed the way household products are perceived, designed and used.
Specifications
Title: Braun: Designed to Keep
Author: Klaus Klemp
Publisher: teNeues
Size: 290 × 250 x 36 mm
Size: 424 pages
Weight: 2462
Language: English
Material: Hardcover
ISBN: 9781838663896
