The first comprehensive monograph on the work of one of the world's most influential art directors, Ezra Petronio Having a strong brand identity has never been more important than it is today, and yet few true creative visionaries can transform and revitalize a brand.
Ezra Petronio is a true master and his work with leading fashion and beauty brands is bold and impactful. This book is a compelling visual overview of 25 years of impactful art direction, product design and image making, with examples from across his oeuvre. It includes work for Chanel, Chloé, Comme des Garçons, Gucci, Hermès, Louis Vuitton, Prada, Saint Laurent and Jil Sander, as well as Glossier, H&M, Revlon and Zara.
With 1,000 images from advertising campaigns, branding, Self Service magazine spreads, graphics and his Polaroid series, which features Louise Bourgeois, Edward Enninful, Kim Kardashian, Kylian Mbappé, Kylie Minogue, Rick Owens and Juergen Teller, among others, it also includes texts reflecting on the process of creating images; interviews with industry insiders on the art of art direction; and quotes from the likes of Honey Dijon, Marc Jacobs and Chloë Sevigny on their creative process.
The first retrospective monograph on his career, this impressive coffee-table book illustrates the full breadth of his creative vision, from advertising campaigns to his iconic Polaroid series, and shows what it takes to make a brand truly stand out.
About Ezra Petronio
Ezra Petronio is the New York-born and Paris-based founder and creative director of the multidisciplinary creative and strategic agency Petronio Associates, founded in 1993. Since 1994, he has been editor-in-chief and creative director of the cult biennial fashion magazine Self Service. Petronio is also a highly respected photographer and runs Content Matters, an agency specializing in digital marketing and brand storytelling.
Specifications
Title: Ezra Petronio: Visual Thinking & Image Making
Author: Ezra Petronio
Publisher: Phaidon
Size: 340 × 270 mm
Size: 424 pages
Weight: 2.7 kg
Language: English
Material: Hardcover
ISBN: 9781838667122
