"Coolness" - on the one hand today a buzzword without substance, on the other a confidently lived, late-modern individual attitude and behavioral strategy with rebellious roots against a twisted and unjust world.
But what does the word "cool" actually mean and what does it mean to be "cool"? How does "coolness" become tangible? What makes being cool so appealing? Where did the terms come from? How did the subject matter evolve?
What facets do we encounter when we take a closer look?
Michael Köckritz fathoms these questions with a holistic view, examines and collates history and stories, talks to interdisciplinary experts about backgrounds and developments, characteristics and criteria, identifies with you the icons and personalities that so aptly shape our modern image of coolness. The result is an entertainingly stimulating and creative journey of discovery that approaches the facets of a timelessly fascinating phenomenon of desire.
This reflected, precise look at the notions of cool and coolness becomes an impressive plea for coolness as a timelessly modern, emotional experience and self-conscious "attitude" that lives attractively from a rejection of bourgeois norms and not belonging, while captivating with a distinct aesthetic dimension.
Author: Michael Köckritz
Size: 235 x 300 mm
Size: 272 pages